Virtual Video Map
[ how it works ]
A simple mobile friendly website will host a map of the waterfront. On this map are small icons, when selected, each icon opens a short video introducing a point of interest located at that position on the map. Users can browse the map over breakfast to find what interests them and determine their days activities, or they can simply use the map as a tour guide as they wander through the waterfront, watching videos as they arrive at each destination to gain the insight and information that will enhance their experience of the waterfront.
As the map becomes more densely populated with content we envisage a more tailored user experience will emerge – Future users will be able to select their interests (be it art, culture, history, nightlife etc) and a custom map will be generated showing only the videos that match that persons specific interests. This also allows for people to re-visit and re-experience the site from different perspectives.
[ so why use video? ]
Video is the ultimate communication tool; it is fast effective and engaging. Video is also the most comprehensive form of digital communication available to today’s users; offering the sights, sounds and stories that simply don’t translate through mono-sensory forms of communication.
The hand held video map will show the information that would otherwise be hidden from their view; the knowledge that comes from hearing an artist speak about the meaning behind their work, the excitement of being shown a secret preview of a play in rehearsal, the understanding of knowing the history behind a location… constantly growing, changing and feeding our inbuilt desire to explore and understand the world around us.
[Potential for creative growth ]
The video map will not only create a unique experience on the Hobart Waterfront, and provide a platform for cultural tourism, but it will also support individual art projects that will be able to creatively ‘hijack’ parts of the map for video interpretations of particular sites, and various other playful digital interventions.
The video content on the map will be as diverse as a quirky business owner telling the story of when they first set up shop on the waterfront, to a mini history lesson about the site where Hobart used to store its gunpowder, to an artist explaining the inspiration behind their current exhibition, the legend of a ghost that haunts the buildings… the potential for communicating with a variety of demographics is immense, and the ‘wow’ factor when the user then meets the star of their video in the flesh (be it a shop owner, artist – or maybe even that ghost if they are lucky!) is surely something to write home about!
